What's New?
All the latest news from the advertising world, as well as press releases and upcoming events at the Bison Media Company.
NFCW
Luxury brand uses RFID tags and QR codes to link perfumes to digital twins (Wed, 06 Dec 2023)French brand Bastille Parfums has added RFID tags and QR codes to bottles of its luxury perfumes to enhance supply chain traceability, product tracking, fraud prevention and customer engagement by linking individual products to a unique cloud-based digital twin. The RFID tags enable Bastille to track and trace its products across the entire supply chain, […] Luxury brand uses RFID tags and QR codes to link perfumes to digital twins was written by Tom Phillips and published by NFCW.
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Lloyds Bank adds NFC passport scanning to mobile banking app (Tue, 05 Dec 2023)
UK consumers applying to open an account with Lloyds Bank via the bank’s mobile app can now verify their identity and upload key personal data to support their application by scanning the NFC chip embedded in their passport with their smartphone. Lloyds is rolling out the passport-scanning feature in its banking app after also launching […] Lloyds Bank adds NFC passport scanning to mobile banking app was written by Sarah Clark and published by NFCW.
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Indian food delivery service promotes online ordering with an NFC coaster (Tue, 05 Dec 2023)
Bangalore-based food delivery service Swiggy Instamart in India has launched a promotional drinks coaster equipped with NFC and a QR code that enables consumers to access a selection of snacks and beverages by tapping or scanning it with their mobile device. The coasters are being sent to customers when they make a purchase from the […] Indian food delivery service promotes online ordering with an NFC coaster was written by Tom Phillips and published by NFCW.
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BMC CEO to Ride Bicycle From Buffalo to Cleveland in Hopes of Working With Lebron James and Raising Cancer & Donor Awareness
I want to thank everyone for their support and well wishes! I would have liked for my City & region to back me more but nonetheless it was a great experience. I did not reach the finish line but this journey was a personal one for my family and I. For me it was all about uplifting those who battle and those we have lost. Individually we all must do more when it comes to the fight against cancer and donating blood, tissue and organs.
10 miles shy of the OH border, the seat became unbearable and I had to call it. Blessed to have attempted it though. I love my family and I love my city!
Prior to the ride, I did receive contact from the management team of Mr. James. They payed Kudos and acknowledged my efforts but responded that their current focus was in-house and they weren't looking at the time to form any new links.
We fight on!!
Bison Media Company Helps Poar Bears at Buffalo Zoo
BUFFALO, N.Y. -- The Buffalo Zoo is launching a one month advertising campaign on area taxis as part of their "bear necessities" campaign.
The Bison Media Company and Streamline Designs have donated the media space and production costs for the campaign.
The Zoo has been pushing for $18 million in donations over the past two years to build the new state-of-the-art bear habitat.
The campaign currently sits at $14 million.
The zoo hopes the taxi advertising can help push it over the edge.
- See more at: http://buffalo.ynn.com/content/news/706140/bison-media-group-helping-polar-bears-at-buffalo-zoo/#sthash.wTtJ4aWl.dpufBUFFALO, N.Y. -- The Buffalo Zoo is launching a one month advertising campaign on area taxis as part of their "bear necessities" campaign.
The Bison Media Company and Streamline Designs have donated the media space and production costs for the campaign.
The Zoo has been pushing for $18 million in donations over the past two years to build the new state-of-the-art bear habitat.
The campaign currently sits at $14 million.
The zoo hopes the taxi advertising can help push it over the edge.
- See more at: http://buffalo.ynn.com/content/news/706140/bison-media-group-helping-polar-bears-at-buffalo-zoo/#sthash.wTtJ4aWl.dpuf
BUFFALO, N.Y. -- The Buffalo Zoo is launching a one month advertising campaign on area taxis as part of their "bear necessities" campaign.
The Bison Media Company and Streamline Designs have donated the media space and production costs for the campaign.
The Zoo has been pushing for $18 million in donations over the past two years to build the new state-of-the-art bear habitat.
The campaign currently sits at $14 million.
The zoo hopes the taxi advertising can help push it over the edge.
- See more at: http://buffalo.ynn.com/content/news/706140/bison-media-group-helping-polar-bears-at-buffalo-zoo/#sthash.wTtJ4aWl.dpufPress Releases
Upcoming Events-
The Importance of Local Business
Keri Senderak, Director of Marketing and Communications at Save Local Now, was interviewed on the importance of supporting local. Full Story at Save Local Now Blog
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