Market Information

Buffalo/ Niagara DMA

  • Buffalo, Ny has a population of 1.3 million in its DMA (Scarborough Report)
  • The Buffalo/ Niagara Falls CBSA has population of 887,626 (Scarborough Report)
  • 8 counties in the DMA; 639,500 households with median household income of $50,400 (Demographics USA)
  • 171,130 average total daily impressions per vehicle in Buffalo.  Over 5.1 million impressions each month (DOT, Roadmark)
  • International exposure; Niagara Falls Ontario has over 16 million visitors annualy; Average total daily impressions of 333,240 in warm months & 100,000 the rest of the year
  • 300 vehicles on road for minimum of 12-14 hrs each day with most being 24-hr taxis
  • Over 1 million riders annually (Independent Study)
  • Over 100 Full-Time Rideshare Operators

San Diego DMA

  • San Diego, CA has a population of 3.2 million in its MSA (Census Bureau)
  • Over 1.1 million houselholds in the MSA, 720,480 of those being family households (Census Bureau)
  • Media household income of $63,373 (Census Bureau)
  • Foreign born population of 720,485 (Census Bureau)
  • 7.4 million international visitors from Mexico traveled to California in 2013 (Visit California)
  • 300 vehicles on road for minimum of 12-14 hrs each day



Some Statistics

  • Rideshare use in Upstate NY has increased 50% (Times Union, Lyft)
  • 100 million riders nationally (Business of Apps, Uber, Lyft)
  • 14 million Uber rides completed everyday in US (Business of Apps, Uber)
  • Uber & Lyft makeup 98% of US market share (Second Measure)
  • Digital out-of-home advertising: 73% of people exposed to a display watched; 63% of people that watched recalled seeing an ad; 28% of people that recall seeing an ad made an unplanned purchase (Arbitron, Nielsen)
  • Mobile outdoor has a 97% Recall. (The Transportation Advertising Council of America.)
  • 91% of the target audience notice mobile advertising. (3M Technologies)
  • 96% of viewers say mobile billboards have more impact than static billboards (American trucking assoc. & 3M)
  • Mobile ads generate 250% more attention than a static billboard (Perception Research Services)
  • Most frequently mentioned source of ad awareness. (Market Vision Research)
  • Nearly 30% of pedestrians exposed to mobile outdoor said they would base buying decisions on ads they’ve seen. (ATA Study)
  • Mobile billboards are twice as effective in driving sales vs. static media, 107% vs. 54% (Product Acceptance & Research Inc.)

Let us write your marketing success story!

The Bison Media Company seeks to be your #1 option in developing targeted hyper-local advertising & brand cost effective solutions that bring measurable response among your consumers. Looking to increase your company’s visibility? Contact us today to put our team to work for you.


International Appeal!

The Bison Media Company bridges the gap between our great country and our Canadian & Mexican neighbors.  Our market borders the two nations.  Expose your messages to millions of Canadian and Mexican citizens who cross over into our region to work, shop & travel.  This medium is also perfect for international companies seeking American consumers.  Own your international market.

Portfolio of Success

See for yourself how our creative solutions have driven the success of other companies.

Explore our portfolio and client list.

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